Role Overview
As an Account Based Marketing Strategist (ABM Strategist) on the AMER Account Based Marketing team, this individual is the Marketing lead for their aligned Regional Sales Team(s). The ABM Strategist is responsible for sales engagement and for creating a targeted, account-based marketing plan to build pipeline against Marketing and Sales targets and to accelerate deals to close.
What You Will Do
Collaborate closely with Sales Leaders and teams through 1:1s, QBRs, and planning sessions to align regional, account-based, and deal-based marketing initiatives with sales goals. Develop and execute a targeted, account-centric marketing plan that accelerates existing pipeline, strengthens customer relationships, supports net-new pipeline acquisition, and facilities cross-sell in our installed base.
Why It Might Be a Fit
Must be willing to travel for 5 or 6 key events per year. Committed to Rocket’s core values of empathy, humanity, trust, and love.
Requirements
- At least 5+ years in field marketing, account-based marketing, or B2B regional marketing; prior sales experience is helpful.
- Ideally experience with either Cyber Security or IT Modernization solutions.
- SFDC and 6sense competency
- Bachelor’s degree or equivalent.
- Strong knowledge of marketing principles, practices, processes, tactics, and tools, including ABM and data-driven marketing approaches.
- Ability to understand, anticipate, and support Sales priorities and motions.
- Ability to manage vendors, budget, and ROI.
- Drive for operational excellence and superior customer experience.
Benefits
- Committed to Rocket’s core values of empathy, humanity, trust, and love.
- Must be willing to travel for 5 or 6 key events per year.
To apply for this job please visit rocket.wd5.myworkdayjobs.com.
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