Role Overview
The Director of Marketing & Customer Experience will own the customer journey, demand generation, digital experience, CRM and marketing operations, and sales enablement. This is a hands-on commercial leadership role for a B2B operator who has owned digital, demand, and CRM at once.
What You Will Do
The Director will define the ideal customer and target accounts with sales, build programs that bring in dealers, rental fleets, and contractors, and score what comes in. They will also design the full customer journey, from first search through dealer, order, parts, and repurchase.
Why It Might Be a Fit
The ideal candidate will have 10-15 years of experience in B2B marketing or commercial roles, with at least 5 years owning a full funnel rather than a single channel. They will have owned a website or dealer portal end to end, worked hands-on in a CRM and marketing automation platform, and generated pipeline that sales accepted.
Requirements
- 10–15 years in B2B marketing or commercial roles
- 5 years owning a full funnel rather than a single channel
- Owned a website or dealer portal end to end
- Worked hands-on in a CRM and marketing automation platform such as Salesforce, HubSpot or Dynamics
- Generated pipeline that sales accepted
- Marketed through a channel (dealers, distributors, rental houses) or to technical end users (contractors, fleets, municipalities)
- Construction equipment, attachments, capital equipment, industrial components or heavy aftermarket experience is ideal
- Managed agencies and contractors, and still roll up your sleeves
- Account-based marketing aimed at named contractors, dealers and rental fleets
- Sales enablement or CPQ (configure-price-quote) experience
- Working knowledge of ERP systems such as Epicor, JD Edwards or SAP, and how they connect to CRM
- Running trade shows as a lead-generation program, not just a booth
- Paid search and LinkedIn for industrial keywords, SEO for product pages, and application content (couplers, bucket specs, wear parts)
Benefits
- Medical, dental and vision coverage
- 401(k)
- Paid holidays and PTO
- Life and disability coverage
To apply for this job please visit recruiting.paylocity.com.
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