Role Overview
Join our Marketing team in Bucharest as a Digital Performance and Demand Generation Specialist. You will work closely with the Digital Marketing Manager and another Digital Marketing colleague to support regional marketing activities and deliver meaningful results.
What You Will Do
As a Digital Performance and Demand Generation Specialist, you will drive digital campaigns, lead generation activities, and optimize performance across the RBT region. You will plan, coordinate, and optimize paid, owned, and earned digital campaigns, ensuring alignment with regional marketing objectives, target audiences, and KPIs.
Why It Might Be a Fit
You will be the digital marketing expert who brings recommendations, challenges existing approaches constructively, and drives improvements. You will work independently and manage multiple priorities, build strong working relationships, and communicate clearly across teams.
Requirements
- Bachelor’s degree in Marketing, Digital Marketing, Business, Communications or a related field
- 3–5 years of experience in digital marketing, performance marketing or demand generation, preferably in B2B or technically complex industries
- Fluent Romanian and English
- Proven experience planning, executing and optimizing digital campaigns, including managing external agencies, budgets, and campaign KPIs
- Strong knowledge of digital advertising, audience targeting, demand generation, conversion optimization, landing pages, lead capture forms, A/B testing, and customer journey optimization
- Experience with SEO/SEM and content optimization, including an understanding of emerging AEO practices
- Hands-on experience with digital marketing and analytics tools such as Google Ads, LinkedIn Campaign Manager, Google Analytics 4, and Google Tag Manager
- Experience with CRM and marketing automation platforms, preferably Marketo, as well as reporting tools such as Looker Studio or Excel
- Good understanding of lead management, lead qualification, nurturing, sales handover, and marketing’s contribution to the sales pipeline
- Ability to work independently and manage multiple priorities, build strong working relationships, and communicate clearly across teams
Benefits
- 13th month
- Benefits online monthly budget
- Health and life insurance
- Christmas and Easter bonus
- 25 vacation days
To apply for this job please visit rockwoolgroup.wd3.myworkdayjobs.com.
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