Senior Manager, Marketing Analytics

Role Overview

The Senior Manager, Marketing Analytics leads a global team of analysts, data scientists, and BI engineers that measures how marketing influences business results across ecommerce, retail, subscriptions, and advertising-supported video on demand (AVOD).

What You Will Do

The role combines people leadership with technical depth and hands-on analytical experience, including evaluating causal methods, reviewing analytical work, and working directly with data when needed.

Why It Might Be a Fit

Strong candidates know how to frame problems, guide AI-assisted work, check the output, and learn quickly. Above all, they bring curiosity, adaptability, and sound judgment.

Requirements

• 10+ years of relevant experience in marketing analytics, data science, or a closely related field, with a record of influencing marketing strategy and investment decisions
• 5+ years of experience leading analytics or data science teams, including experience managing and developing managers
• Deep expertise in marketing effectiveness measurement, including incrementality testing, media mix modeling, and using measurement to inform budget allocation
• Strong grounding in statistics, experimental design, and causal inference, with the judgment to choose methods suited to the business question and available data
• Hands-on proficiency in SQL and Python or R, and the technical depth to review analyses, challenge assumptions, and guide implementation
• Experience working with analytics engineers and data engineering partners to build reliable datasets and measurement capabilities
• Experience translating complex findings into clear recommendations and influencing senior stakeholders, including when evidence is incomplete or challenges existing assumptions
• Experience leading distributed teams and collaborating across functions, regions, and time zones

Benefits

• health insurance
• equity awards
• life insurance
• disability benefits
• parental leave
• wellness benefits
• paid time off