Role Overview
The Senior Director, Product Growth will own how Roofr grows through the product, working at the intersection of product, data, and go-to-market. They will design the activation and expansion paths that keep contractors engaged, surfacing product signals that unlock sales conversations, and building a stronger self-serve experience anchored in friction-less SMB UI/UX.
What You Will Do
The Senior Director, Product Growth will orchestrate the hybrid motion with Sales, drive activation and expansion, grow self-serve revenue, and lead the team and the metrics.
Why It Might Be a Fit
The ideal candidate will have 8 to 12+ years of product growth experience in B2B SaaS, with a strong plus for vertical SaaS experience. They will have real experience building a hybrid product-led and sales-led motion, strong activation and expansion instincts, and experience working across both transactional and subscription revenue models.
Requirements
- 8 to 12+ years of product growth experience in B2B SaaS
- Real experience building a hybrid product-led and sales-led motion
- Strong activation and expansion instincts
- Experience working across both transactional and subscription revenue models
- Comfortable running experiments end to end
- Fluent in growth metrics like activation rate, adoption, expansion revenue, and NRR
- Experience with tools like Amplitude, HubSpot, and Snowflake or a comparable data warehouse
- Experience building or scaling an AI-powered product is a meaningful differentiator
- Able to lead and develop cross-functional teams in an environment where everyone doesn’t work for you
- Clear communicator at every level, from executive to analyst
Benefits
- Vacation/Paid Time Off
- Flexible time off
- 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada
- RRSP/401k match
- Generous Parental Leave policy
- Home office setup stipend
- Internet and phone allowance
- Remote first culture
- Weekly Friday paydays!
To apply for this job please visit job-boards.greenhouse.io.
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