Digital Marketing Executive – Performance & Channels

Role Overview

We’re looking for a Digital Marketing Executive to help grow Rotorua’s profile as a destination of choice to visit, live, work, study and invest. You’ll be responsible for delivering and optimising RotoruaNZ’s paid digital campaigns, website performance, search visibility, audience engagement, and marketing technology.

What You Will Do

You’ll work closely with colleagues and external suppliers to ensure our digital activity is effective, measurable, and aligned with organisational priorities. You’ll be comfortable turning data into actionable insights, managing competing priorities, and helping drive continuous improvement across our digital channels.

Why It Might Be a Fit

This role would suit a digital marketing professional who enjoys both strategy and execution, has a keen eye for performance optimisation, and is excited by the opportunity to promote one of New Zealand’s most unique destinations.

Requirements

• paid digital advertising
• Google Ads
• Meta
• website content management
• analytics
• SEO
• campaign tracking
• reporting
• audience development
• Google Analytics
• CRM platforms
• AI tools
• campaign reporting
• website optimisation