Lead, Media and Demand Generation

Role Overview

The Lead, Media and Demand Generation is a hands-on digital campaign execution role responsible for building, testing, launching, and troubleshooting advertiser campaigns across Royal Caribbean Group’s owned digital channels.

What You Will Do

Manage multiple concurrent campaign components and deadlines, build, configure, test, and deploy advertiser campaigns and placements in Salesforce Marketing Cloud, and troubleshoot routine campaign and platform issues independently.

Why It Might Be a Fit

The ideal candidate brings a strong foundation in Salesforce Marketing Cloud and hands-on email development, with the technical aptitude and willingness to quickly learn Koddi, Qualtrics, and other platforms as the Media Network evolves.

Requirements

• 5+ years of hands-on experience with Salesforce Marketing Cloud, CRM / email campaign execution, marketing operations, or a closely related field.
• Demonstrated experience building, testing, and deploying email campaigns in Salesforce Marketing Cloud.
• Working knowledge of HTML / CSS for email, including the ability to modify templates and troubleshoot common rendering and tracking issues.
• Strong attention to detail and comfort working directly in technical marketing platforms.
• Strong troubleshooting skills and ability to diagnose routine campaign and platform issues independently.
• Ability to manage multiple campaigns and deadlines while communicating clearly with cross-functional partners.
• Experience with Koddi, Qualtrics, ad serving, mobile-app advertising, or survey deployment is helpful but not required.

Tagged as: Salesforce