Associate Marketing Manager, China & East Asia

Role Overview

The role involves developing and delivering integrated marketing programmes across Greater China and the Asia-Pacific region, turning strategic objectives into measurable results. The Associate Marketing Manager will build awareness, deepen engagement, and generate demand across publishing, membership, and other strategic priorities.

What You Will Do

The role will involve turning growth objectives into marketing programmes, translating agreed goals into practical programmes, leading multichannel campaigns, coordinating content and localisation, and managing agencies and partners.

Why It Might Be a Fit

The ideal candidate will have proven hands-on B2C or growth marketing experience in Greater China and/or priority Asia-Pacific markets, with a proven track record of delivery from plan to execution.

Requirements

• Proven hands-on B2C or growth marketing experience in Greater China and/or priority Asia-Pacific markets
• Practical experience of segmenting audiences, selecting appropriate channels, and delivering campaigns
• Experience of using localised digital and community channels and resources to reach and engage target audiences
• Strong conversion and optimisation skills, with experience of using testing and performance data to improve targeting, messages, creative, and customer journeys
• Practical experience of managing agencies, suppliers, and campaign budgets, with the ability to prioritise activity and maintain high standards of delivery
• Articulatable knowledge and understanding of the research landscapes of key markets in APAC
• Excellent professional fluency in Mandarin and English, together with the ability to work effectively across Asia-Pacific markets within a global organisation

Benefits

• Competitive salary
• Flexible working arrangements
• A diverse and inclusive work environment