Role Overview
The Lead Data Analyst serves as a strategic advisor, guiding measurement strategies and translating data into innovative frameworks for cross-channel success. This role partners directly with clients to design, implement, and evolve marketing & data analytics programs.
What You Will Do
Partner with client leaders to co-create marketing analytics strategies, translate complex customer behavior data into scalable frameworks, lead cross-functional analytics initiatives, and represent analytics expertise in insight development and client consultations.
Why It Might Be a Fit
Ideal candidates will have developed behavioral models predicting attitudinal segments, experience building customer and/or store segmentation models, and a strong foundation in probability theory, as well as linear, logistic, and multinomial regression.
Requirements
- 4 Year / Bachelors Degree In a quantitative field (Minimum)
- Graduate Degree (Preferred)
- 9 years experience in Advanced Marketing or Product Analytics roles
- Industry experience: Business vertical experience in. Retail, Financial Services, Automotive , or CPG strongly preferred.
- Expertise in Python and/or R, Strong SQL proficiency is mandatory
- Strong foundation in probability theory, as well as linear, logistic, and multinomial regression
- Experience building customer and/or store segmentation models
- Familiarity with modern cloud database solutions such as Snowflake, AWS, Databricks, Microsoft Fabric, etc.
- Experience with model development in a modern technology stack, specifically PySpark, Snowpark, and Pandas
- Understanding of graph databases and NoSQL, alongside experience working with semi-structured and unstructured data
- Basic data engineering skills and ability to collaborate with data engineers to develop production processes
- Google Analytics and BigQuery experience
- Familiarity with Business Intelligence solutions such as Tableau, Power BI, SiSense, and other platforms
Benefits
- Medical, dental, and vision coverage
- Paid time off
- Disability insurance
- 401(k) with company match
- Life insurance
- Parental leave
- Adoption assistance
- Tuition assistance
- Employer/partner discounts
To apply for this job please visit jobs.smartrecruiters.com.
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