Demand Generation Campaign Manager (Location Flexible)

Role Overview

The Demand Generation Campaign Manager leads the strategy and execution of integrated marketing campaigns that drive qualified leads and revenue growth. This role develops multi-channel programs tailored to buyer journeys, manages lead nurturing and scoring, and partners with sales to align on pipeline goals.

What You Will Do

Design and execute multi-channel demand generation campaigns, develop marketing messaging and user experiences, prepare campaign strategy documentation, and define key marketing metrics.

Why It Might Be a Fit

Success in this role requires strong strategic acumen, collaboration, communication, and project management skills, along with proven experience generating measurable pipeline impact in a B2B environment.

Requirements

• Bachelor’s degree required in Marketing, Business, or related field
• Proficiency in marketing automation (Marketo, HubSpot), CRM (Dynamics 365, Salesforce), Adobe Analytics, SEM Rush and AEM tools
• 3 – 5 years of demand generation campaign planning or digital marketing experience in B2B environment
• Proven understanding of marketing, demand generation, and conversion optimization
• Proven track record of driving, measuring and growing qualified leads and pipeline through campaign tactics

Benefits

• Competitive benefits and compensation package
• Discretionary bonus based on firm and individual performance