Senior Manager, Product Marketing & Commercialization (GTM Lead, Sexual Health)

Role Overview

Rugiet Health is seeking a commercial leader to own the performance of our Sexual Health product category throughout its lifecycle. The role involves leading category strategy, developing a deep understanding of category customers, and driving ongoing commercial performance.

What You Will Do

The Senior Manager will lead category strategy, develop a deep understanding of category customers, gather and apply insights from customer interviews and research, and own segmentation, positioning, messaging, product education, and commercial briefs.

Why It Might Be a Fit

The ideal candidate will have a track record of owning an in-market DTC, consumer health, ecommerce, or subscription category beyond launch, with evidence of improved conversion, retention, repeat purchase, or contribution.

Requirements

• A track record of owning an in-market DTC, consumer health, ecommerce, or subscription category beyond launch
• Strong product marketing judgment across customer research, segmentation, positioning, pricing, packaging, and commercial briefs
• Ability to analyze funnels, cohorts, and unit economics, identify the most important constraint, and select interventions worth testing
• Experience setting priorities and delivering results through paid growth, lifecycle, creative, and digital product partners without relying on direct authority
• A hands-on approach, comfortable interviewing customers, inspecting a funnel, writing a brief, evaluating results, and driving the next decision
• Sound judgment about evidence, claims, quality, and patient and customer trust