Senior Manager, Product Marketing & Commercialization (GTM Lead, Supplements & Peptides)

Role Overview

Rugiet is building a Supplements & Peptides portfolio and seeking a commercial leader to shape the portfolio and own its commercialization. The role requires ownership of category strategy, customer needs, and commercial performance. The leader will work directly with the GM to connect customer needs, product knowledge, and commercial performance to clear action.

What You Will Do

The commercial leader will own the commercialization plan, develop positioning and messaging, build commercialization plans, drive commercialization and growth, lead launches and portfolio development, and build trust across the customer experience.

Why It Might Be a Fit

The ideal candidate has demonstrated ownership of an in-market DTC, consumer health, ecommerce, or subscription category, with experience in product marketing, customer research, and analysis of funnels and unit economics.

Requirements

• Demonstrated ownership of an in-market DTC, consumer health, ecommerce, or subscription category
• Product marketing experience spanning customer research, segmentation, positioning, pricing, packaging, and go-to-market planning
• Experience analyzing funnels, cohorts, and unit economics, then translating findings into practical commercial decisions
• Experience directing work through Growth, Lifecycle, Creative, and Digital Product partners without relying on direct authority
• Experience with supplements, telehealth, prescription products, or another regulated consumer health category
• Strong judgment about evidence, claims, product quality, and patient and customer trust