Director of Lifecycle Marketing

Role Overview

We are seeking a strategic, data driven, and savvy marketing leader to own Lifecycle Marketing and lead our Lifecycle Marketing team.

What You Will Do

You’ll own the lifecycle marketing strategy for our patient and provider audiences and be responsible for bringing it to life.

Why It Might Be a Fit

The ideal candidate is incredibly excited about lifecycle marketing, loves running strategic A/B testing programs, is obsessed with continuous improvement, and enjoys building things cross-functionally.

Requirements

• 10+ years of experience in marketing
• 4+ years of experience in a leadership people manager role
• 5+ years experience with complex consumer lifecycle marketing across email, SMS, and push
• Proven track record of partnering with and influencing senior leadership across Product, Engineering, Operations, and Analytics/Finance
• Experience managing marketing budgets, forecasting ROI, and driving significant improvements in key business unit economics
• Demonstrated success designing and scaling multi-channel lifecycle marketing strategies that directly drove measurable, large-scale improvements in acquisition, retention, and reactivation

Benefits

• 100% remote work environment
• Attractive pay and benefits
• Comprehensive health benefits
• 401(k) plan access
• Generous time-off policies
• Paid parental leave
• Employee Assistance Program (EAP)
• Quarterly department stipend
• Community and employee resource groups
• Home office stipend
• Wellness at Rula program