Director of Growth SMB & PLG

Role Overview

The Director of Growth SMB & PLG will lead the launch of a self-service platform in multiple markets, developing a measurable acquisition model and managing external marketing and sales providers.

What You Will Do

The role involves analyzing funnel metrics, selecting marketing and sales agencies, managing budgets, and working with Product to improve the platform. The Director will also test positioning, messaging, and pricing, and hire a team of Growth Marketing Managers and Inside Sales Reps.

Why It Might Be a Fit

The ideal candidate has experience in customer acquisition for B2B SaaS targeting small businesses, with a proven track record and hands-on experience with unit economics. Leadership experience and the ability to work with Product, Finance, and Legal are also required.

Requirements

• Experience in customer acquisition for self-service or product-led B2B SaaS targeting small businesses
• Hands-on experience with unit economics
• Ability to independently build and interpret a funnel dashboard
• Experience selecting and managing external marketing or outbound sales providers
• Leadership experience in a small marketing and sales team
• Well-practiced in working with Product, Finance, and Legal
• English at least C1, German is a plus

Benefits

• Attractive compensation package
• Opportunity to actively shape your role as our SaaS business grows
• Modern company culture that encourages ownership and personal responsibility
• Centrally located office in Berlin-Mitte
• Innovative projects with direct social impact and clear career prospects
• Dynamic, interdisciplinary team with plenty of room for your ideas