Field Marketing Manager (Plano, TX)

The Field Marketing Manager leads and oversees the development and execution of practice area specific marketing campaigns and programs to engage clients and prospects through various channels. The role is responsible for creating high-impact campaign and channel strategies based on business and audience priorities, needs, and challenges to drive revenue growth through optimal messaging, communications, and engagement with target audiences.

Requirements

• Create a positive team member experience
• Communicates and collaborates with marketing and practice colleagues
• Leads the creation of end-to-end marketing campaigns
• Analyzes performance and segments audiences for targeted outbound programs
• Develops, maintains, and analyzes intelligence for current and prospective competitors
• Determines ideal channel mix, including content marketing, paid media, email, social, sponsorships/memberships and other relevant channels
• Creates enticing, customer-centric messaging and campaign assets
• Manages the development, design, copywriting, and production of marketing content
• Leads activities and processes, including gathering, analyzing, and tracking campaign data
• Builds and maintains a robust internal communications plan

Benefits

• Generous Personal Time Off (PTO) Benefits
• 14-Weeks of 100% Paid Leave for New Parents (Adoption Included)
• Monthly Gym Membership Reimbursement OR Gym Equipment Reimbursement
• Benefits Eligibility Effective Day One
• 401K with Employer Match
• Tuition Reimbursement After One Year of Service
• Fertility Assistance Program
• Four-Week Company-Paid Sabbatical Eligibility After Five Years of Service