Role Overview
Rystad Energy is seeking an enthusiastic, energetic, analytical, and adaptable Senior Marketing Manager to join our regional marketing team in Beijing. The ideal candidate will support the development and growth of regional marketing for Greater China, including, but not limited to, owning and driving regional marketing campaigns spanning brand awareness, event marketing, digital marketing and lead generation.
What You Will Do
Develop and execute Rystad Energy’s regional marketing plans (for APAC) and campaigns for the Greater China subregion and continuously optimizing based on success scores. Develop and execute the Account-Based Marketing strategy and activities for selected key regional accounts, including email campaigns.
Why It Might Be a Fit
The ideal candidate will have 5-7 years of relevant work experience in regional marketing, account-based marketing, product marketing, digital marketing, or sales enablement. Excellent written and verbal communication skills, both in English and Mandarin Chinese, are required.
Requirements
- 5-7 years of relevant work experience in regional marketing, account-based marketing, product marketing, digital marketing, or sales enablement.
- Bachelor’s degree in marketing, advertising, communications or a business-related field.
- Excellent written and verbal communication skills, both in English and Mandarin Chinese.
- Previous experience in the energy sector, consulting industry, or DaaS/SaaS environment.
- Proven track record of organizing and executing events, webinars and content-based campaigns.
- Knowledge of CRM systems, marketing automation platforms, project management tools, webinar-hosting tools, Canva and basic videography/video editing capabilities.
- Strong ability to measure and interpret campaign data, both online and offline and translate findings into strategy.
- Deep understanding of the diverse cultural and business landscape across APAC markets.
- Strategic thinker with analytical skills and a drive to optimize campaign performance.
- Team player comfortable managing multiple stakeholders with strong opinions, across a matrixed organization.
- Strong multi-tasker with the ability to remain focused in a fast-paced, high-growth environment.
- Self-motivated achiever comfortable communicating with all seniority levels.
- Must be willing to collaborate across time zones (EMEA, Americas, APAC).
- A keen interest, knowledge and understanding of AI tools and how they can be used to enhance work and productivity.
Benefits
- Competitive compensation package and bonus plan
- Medical insurance coverage
- 21 days of paid vacation
To apply for this job please visit jobs.workable.com.
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