Content Marketing Manager

Role Overview

The Content Marketing Manager will play a key role in the development, implementation and execution of strategic marketing for the College. They will coordinate marketing communications to raise the profile of the College, to attract interest in the College’s core services, and to meet overall strategic objectives.

What You Will Do

The Content Marketing Manager will develop excellent insight into the career journey and profile of our target audiences, devise and implement content marketing activity across online and offline communication channels, and write, edit and proofread content for our website and other marketing materials.

Why It Might Be a Fit

The postholder will require excellent communication and editorial skills, a good understanding of managing and editing webpages using a content management system (CMS), and skilled at discovering learnings and insight from data, and making data-driven decisions.

Requirements

• Degree-level education in marketing, journalism or a related subject, or comparable experience
• A minimum of three years’ experience in a professional marketing or communications role
• Excellent communication and editorial skills, with an outstanding proofreading ability and very strong writing skills, particularly writing for the web
• A good understanding of managing and editing webpages using a content management system (CMS)
• Skilled at discovering learnings and insight from data, and making data-driven decisions
• Proven track record in delivering engaging and effective marketing content
• Demonstrable experience of print, email and digital communications
• Confident planning and project management skills; able to prioritise and manage multiple projects ensuring deadlines are met
• Excellent interpersonal and influencing skills
• Highly competent in use of Microsoft Office suite

Benefits

• 40 days holiday
• Hybrid working – at least 50% of working time in the College
• Pension scheme – the College offers a contributory pension scheme with employer contributions ranging from 6% to 10%, based on the employee’s chosen contribution level
• Enhanced Sick Pay, Maternity, Paternity and Adoption pay
• Health and Wellbeing Benefit
• Cycle to Work Scheme

Tagged as: Data Analysis, Project Management