Specialist – Brand Marketing

Role Overview

Assist the Brand Manager in crafting and refining the long-term brand vision and strategy for Bia Saigon Brand. Implement consumer, cultural, and market insights into actionable brand plans to achieve brand health & market share goals.

What You Will Do

Lead the development of through-the-line (TTL) communication campaigns that reinforce brand equity and emotional connection with consumers, and manage brand budget in alignment with brand plans.

Why It Might Be a Fit

Strong analytical thinking & business acumen with a passion for storytelling, experience working with creative/media agencies and managing 360° campaigns, and ability to work independently and under high pressure.

Requirements

• Bachelor’s degree in marketing/economy or related fields.
• Minimum 3 – 4 years of experience working in Brand Marketing in FMCG or similar position in Advertising agencies.
• Strong analytical thinking & business acumen with a passion for storytelling.
• Experience working with creative/media agencies and managing 360° campaigns.
• Ability to work independently and under high pressure.
• Excellent communication skills in both English and Vietnamese.