Senior CRM Analyst, Customer Engagement, and Marketing Automation

Role Overview

Lead the development and evolution of strategies for customer relationships throughout the entire journey, identifying opportunities for growth, adoption, retention, activation, and engagement of customers.

What You Will Do

Plan, coordinate, and optimize campaigns using digital channels, structure segmentations and communication strategies based on data and customer behavior, and define hypotheses, tests, and experiments to continuously improve results.

Why It Might Be a Fit

This role requires a Senior CRM Analyst with experience in leading initiatives for continuous improvement of customer relationship and communication journeys, ensuring campaigns are aligned with the company’s strategic objectives and customer needs.

Requirements

• Experience in CRM and marketing automation
• Ability to lead and coordinate campaigns
• Strong analytical skills
• Data-driven decision-making
• Experience with digital channels (WhatsApp, Email, SMS, Push Notification)

Benefits

• Competitive salary
• Benefits package
• Opportunities for growth and professional development