Head of Marketing

Role Overview

The Head of Marketing will own marketing results end to end, developing annual, quarterly, and monthly marketing plans with targets for qualified leads, cost per qualified lead, customer acquisition cost, and return on ad spend. The role requires hands-on leadership, with a focus on tracking and measuring lead conversion.

What You Will Do

Key responsibilities include developing marketing plans, managing the marketing budget, auditing and rebuilding Google Ads, setting up conversion and call tracking, reporting from lead to revenue, and overseeing the marketing team.

Why It Might Be a Fit

The ideal candidate will be a strategic thinker with experience in digital marketing, including Google Ads management, SEO, and email marketing. They will also have experience leading remote teams across time zones and working knowledge of attorney advertising rules.

Requirements

• 5+ years in digital marketing
• Hands-on Google Ads management
• Experience setting up conversion tracking in Google Analytics 4
• Strategic thinker
• Advanced English (C1 or higher)
• Experience leading remote teams across time zones
• Marketing experience at a law firm or other regulated professional services firm

Benefits

• Competitive compensation
• Performance-based bonuses
• Fully remote work environment
• Opportunity to build, lead, and grow a high-performing marketing team
• Direct collaboration with firm leadership
• Career growth with a fast-growing U.S. immigration law firm

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