Head of Marketing

Role Overview

The Head of Marketing will own marketing results end to end, developing annual, quarterly, and monthly marketing plans with targets for qualified leads, cost per qualified lead, customer acquisition cost, and return on ad spend. The role requires hands-on leadership, managing a small team, and overseeing the website, SEO, and content.

What You Will Do

The Head of Marketing will be responsible for tracking every lead through to a retained client, raising conversion at each stage, and delivering a monthly lead-to-revenue report by channel and language. The role also involves managing the marketing budget, moving spend to the channels that convert, and working with the COO and intake team to define a qualified lead and set a speed-to-lead standard.

Why It Might Be a Fit

The ideal candidate is a strategic thinker with hands-on experience in Google Ads management, SEO, GEO, Meta ads, email marketing, and content planning. The role requires advanced English skills, with the ability to present to the CEO and write reports in English. Experience leading remote teams across time zones is also preferred.

Requirements

• 5+ years in digital marketing, including at least 2 years leading a team and managing a budget
• Hands-on Google Ads management, with results you can show in numbers, such as CPQL, CAC, or ROAS before and after your changes
• Experience setting up conversion tracking in Google Analytics 4 and Google Tag Manager, and reporting from lead to closed client in a CRM
• Strategic thinker: goal-oriented, sees the big picture first
• Working knowledge of SEO, GEO, Meta ads, email marketing, and content planning
• Advanced English (C1 or higher), spoken and written; you will present to the CEO and write every report in English
• Experience leading remote teams across time zones
• Marketing experience at a law firm or other regulated professional services firm, including attorney advertising rules, is preferred
• Lead generation experience for US service businesses is preferred
• Experience with Lawmatics, GoHighLevel, or Salesforce, call tracking tools such as CallRail, Dialpad, Monday.com, or Box is a plus
• Bachelor’s degree in Marketing, Communications, or a related field is preferred; Google Ads or Google Analytics certification is a plus

Benefits

• Competitive compensation
• Performance-based bonuses
• Fully remote with a flexible, results-driven work environment
• Opportunity to build, lead, and grow a high-performing marketing team
• Direct collaboration with firm leadership on business and marketing strategy
• Career growth with a fast-growing U.S. immigration law firm

Tagged as: Google Analytics, Salesforce, Salesforce CPQ