Demand & Content Marketing Lead

Role Overview

The Demand & Content Marketing Lead will build Sadie Concierge’s marketing from the ground up, reporting to the VP of Sales & Partnerships. The role involves owning the numbers that turn hotel attention into sales conversations, including MQLs, conversion rates, sequence performance, and pipeline contribution. The Lead will also write the content that moves those numbers.

What You Will Do

The Demand & Content Marketing Lead will build and run the demand engine, own HubSpot and marketing operations, and write the content that converts. The role involves building and running outbound and nurture sequences, paid campaigns, organic search, email, and landing pages.

Why It Might Be a Fit

The ideal candidate will have at least 3 years of hands-on experience in B2B demand generation, content marketing, or performance marketing, and will be able to own an MQL or pipeline target and walk the team through the numbers behind it.

Requirements

• At least 3 years of hands-on experience in B2B demand generation, content marketing, or performance marketing
• Experience owning an MQL or pipeline target
• Portfolio of content written by the candidate, including landing pages, sequences, case studies, or articles, with results to point to
• Hands-on experience with HubSpot or a similar platform, including workflows, lead scoring, and reporting
• Experience building and running outbound or nurture sequences
• Experience running campaigns across at least three channels
• Experience working with external partners such as PPC or SEO agencies
• Ability to use AI tools to move faster in research, writing, analysis, and automation

Benefits

• Flexible hybrid environment
• Autonomy and visibility across both the hotel and restaurant verticals
• Clear growth paths: Senior Content Manager, Demand Generation Manager, or Marketing Operations
• Chance to attend major industry events