AVP, Retention Marketing

Role Overview

The Associate Vice President, Retention Marketing will lead email and mobile marketing programs across Neiman Marcus, Saks Fifth Avenue and Bergdorf Goodman. Reporting to the SVP, Growth & Lifecycle Marketing, this executive will define objectives, goals and strategies to accelerate subscriber growth, engagement, repeat purchase and lifetime value across email, SMS and push notification channels.

What You Will Do

Define overall vision, strategy and goals for short and long term email and mobile marketing channel growth. Develop and execute a roadmap in partnership with CRM operations, technology and vendor partners to deliver best in class capabilities.

Why It Might Be a Fit

The ideal candidate will have 10+ years of digital marketing experience, preferably with direct email and promotional marketing experience, and will be able to lead a team of marketing and personalization experts.

Requirements

• 10+ years of digital marketing experience
• Proven experience managing direct ESP relationships and large groups of external production partners
• Demonstrated leadership skills with the ability to clearly and concisely communicate with and influence senior leaders across multiple businesses
• Experience managing a team of highly motivated, data-driven and results oriented reports to meet and exceed performance goals
• Ability to forecast, maintain and manage a multi-million dollar budget across multiple partners, relationships, and ROI measurement tactics
• Demonstrated ability to take large amounts of cross-functional input to create and facilitate a cohesive channel and product roadmap
• Creative and analytical thinking with an in-depth understanding of key ecommerce performance metrics
• Proficiency with data processes/flows and key tactics for driving personalization and automation across large customer, product and order level datasets
• A deep understanding of compliance and regulatory laws as it relates to consumer privacy and data security

Benefits

• medical insurance
• dental insurance
• vision insurance
• 401(k) retirement plan
• basic life insurance
• supplemental life insurance
• disability insurance
• critical illness insurance
• hospital and accident insurance

Tagged as: Data Analysis