Director, Growth Marketing

Role Overview

As Director of Growth Marketing, you will own the acquisition and conversion strategy that connects marketing investment to qualified pipeline, customer acquisition, and revenue across the SalesRabbit portfolio. You will translate company go-to-market priorities into an integrated growth plan and lead the people, programs, investment, and partners responsible for delivering it.

What You Will Do

You will strengthen the existing paid acquisition engine, develop acquisition opportunities across existing products and the launch of RoofRabbit, and improve conversion through integrated campaigns, prospect lifecycle, conversion optimization, account-based marketing, and events.

Why It Might Be a Fit

You will partner closely with Product Marketing, coordinate with Brand and Content, and establish clear responsibilities across teams to produce coordinated execution. You will use AI and automation as a core part of how the function operates, accelerating research, segmentation, campaign development, personalization, experimentation, and analysis while maintaining accuracy and sound judgment.

Requirements

• 8+ years in B2B SaaS growth, demand generation, or revenue marketing, with meaningful leadership responsibility
• Demonstrated success building or significantly improving a Growth Marketing function in a high-growth or transformation environment
• Ownership of meaningful acquisition investment and a record of measurable impact on qualified pipeline, bookings, customer acquisition, conversion, or growth efficiency
• Deep hands-on PPC and SEM experience, including targeting, bidding, conversion tracking, creative testing, landing-page optimization, and downstream pipeline analysis
• Strong lifecycle marketing and experimentation skills, with examples of improving prospect, trial, nurture, or reactivation conversion
• Commercial fluency across acquisition cost, payback, pipeline economics, Sales conversion, and customer value
• Experience working closely with Sales and Operations to improve qualification, routing, follow-up, and funnel visibility
• Ability to translate Product Marketing positioning and buyer insight into effective offers, campaign briefs, and conversion experiences
• Experience developing ABM or field programs tied to measurable commercial outcomes
• Experience hiring and developing teams, managing agencies, and personally intervening when execution or performance requires it
• Strong judgment under constraints, including evidence of stopping ineffective work and reallocating resources
• Clear executive communication and the ability to align senior stakeholders around decisions and commitments
• Practical use of AI and automation across research, segmentation, campaign development, personalization, experimentation, analysis, and execution, with repeatable workflows you can demonstrate

Benefits

• 20 days of PTO
• 10 paid holidays
• Medical, Vision, Dental, and Basic Life Insurance
• 401(k) employer match
• Company phone plan