Senior Product Marketing Manager (Appliances)

Role Overview

The Senior Product Marketing Manager will lead strategic marketing initiatives for the DA organization, focusing on product positioning, competitive analysis, and customer engagement to drive market growth and achieve business objectives.

What You Will Do

Develop and execute comprehensive go-to-market strategies for product launches and lifecycle management within the assigned categories, conduct in-depth competitive analysis, collaborate with cross-functional teams, manage forecasting and inventory planning, and build and maintain strong relationships with key national and regional accounts.

Why It Might Be a Fit

The ideal candidate will have 8+ years of experience in product marketing or a related role, strong analytical skills, proficiency in Microsoft Office Suite, excellent communication and presentation skills, and a Bachelor’s Degree in Marketing, Business Administration, or a related field.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, or a related field
• 8+ years of experience in product marketing or a related role
• Strong analytical skills with experience in market research and competitive analysis
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint)
• Excellent communication and presentation skills

Benefits

• Medical
• Dental
• Vision
• Life Insurance
• 401(k)
• Employee Purchase Program
• Tuition Assistance (after 12 months)
• Paid Time Off
• Student Loan Program (after 12 months)
• Wellness Incentives
• MBO bonus compensation

Tagged as: Data Analysis, Excel, Forecasting