Digital Marketing Lead

Role Overview

San Carlo is hiring a Digital Marketing Lead to own the group CRM strategy, develop customer segmentation, and lead the PPC/search agency relationship. The role requires strong digital marketing experience, ideally within hospitality or a multi-site consumer brand.

What You Will Do

The Digital Marketing Lead will be responsible for managing CRM and customer lifecycle marketing, developing keyword priorities, and taking day-to-day marketing ownership of San Carlo’s portfolio of websites.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of CRM, customer lifecycle marketing, PPC, paid search, technical SEO, and Google Business Profile. They will be comfortable using analytics and performance data to make commercial recommendations and have excellent project management skills.

Requirements

• Strong digital marketing experience, ideally within hospitality or a multi-site consumer brand
• Demonstrable experience managing digital agencies and external partners
• Strong understanding of CRM and customer lifecycle marketing
• Good working knowledge of PPC and paid search
• Strong understanding of technical, on-page and local SEO
• Experience managing websites, web development projects, and digital content
• Strong understanding of Google Business Profile and local search
• Comfortable using analytics and performance data to make commercial recommendations
• Excellent project management skills, with the ability to manage multiple brands, restaurants, campaigns, and agencies simultaneously
• Commercially minded and focused on turning digital activity into measurable customer action

Benefits

• Free Meals on Duty
• 50% Staff Discount
• Refer a Friend
• Elevate Training Academy
• Volunteering Days
• Squadra App
• Legal and Financial Advice
• San Carlo Awards
• Best in Class Pension