Director, Digital Marketing & Strategy

Role Overview

The Director, Digital Marketing is responsible for leading Sarepta’s digital marketing strategy and execution across brand, disease education, patient, caregiver, and healthcare professional initiatives. This role will drive audience engagement across social media, websites, paid media, search, analytics, and emerging digital channels while ensuring compliance with applicable regulatory, legal, and company requirements.

What You Will Do

Primary Responsibilities Include: Developing and executing integrated digital marketing strategies, leading paid and organic social media programs, creating and managing digital content, developing and maintaining editorial calendars, and managing community engagement and moderation.

Why It Might Be a Fit

The ideal candidate brings deep digital marketing expertise within a highly regulated healthcare environment and is equally comfortable developing strategy, creating content, managing channels, evaluating performance, and driving day-to-day execution.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, Life Sciences, or related field.
• 10+ years of digital marketing experience, including proven experience within the biotechnology, pharmaceutical, healthcare, medical device, or other highly regulated industry.
• Demonstrated success developing and executing integrated digital marketing programs within regulated healthcare environments.
• Direct experience managing regulated pharmaceutical, biotechnology, or healthcare social media channels, including community moderation, social listening, and response management.
• Deep understanding of digital governance requirements, social media risk management, and regulatory considerations associated with public-facing healthcare communications.
• Experience supporting branded and unbranded disease education initiatives.
• Experience with Google Analytics, Google Ads, Meta Business Manager, LinkedIn Campaign Manager, enterprise CMS platforms, marketing automation systems, and SEO platforms.
• Exceptional writing, editing, and content development skills, including the ability to translate complex scientific and medical information into clear, compelling, audience-appropriate communications.
• Experience managing website strategy, content management, optimization, and digital experience initiatives.
• Strong understanding of social media platforms, digital advertising, analytics, SEO, content management systems, and digital measurement best practices.
• Experience working within Medical, Legal, Regulatory, and Compliance (MLR/MLRC) review processes.
• Strong project management, communication, and analytical skills.
• Proven ability to operate effectively in a lean environment requiring both strategic leadership and hands-on execution.

Benefits

• Physical and Emotional Wellness
• Financial Wellness
• Support for Caregivers