Segment Marketing Manager

Role Overview

The Segment Marketing Manager drives China strategic marketing initiatives by creating compelling workflow stories and generating demand across segment workflows.

What You Will Do

Main Responsibilities & Tasks: Define and Drive Segment Growth Strategy, Generate Customer and Market Insights, Develop Differentiated Value Propositions, Lead Go-to-Market and Demand-Generation Programs, Enable Cross-Functional Execution, Build Market Presence and Thought Leadership.

Why It Might Be a Fit

The ideal candidate has a Master’s degree in Life Sciences, Biotechnology, Bioengineering, Biochemistry, Biopharmaceutical Sciences, Chemical Engineering, Marketing, or related field, with at least 7 years of experience in biopharmaceuticals, bioprocessing, life sciences, or a similarly complex B2B industry.

Requirements

• Master’s degree in Life Sciences, Biotechnology, Bioengineering, Biochemistry, Biopharmaceutical Sciences, Chemical Engineering, Marketing, or related field
• At least 7 years of experience in biopharmaceuticals, bioprocessing, life sciences, or a similarly complex B2B industry
• Proven experience in segment marketing, product marketing, technical marketing, solution marketing, business development, or a related commercial role
• Strong knowledge of biopharmaceutical customer workflows, applications, market dynamics, and industry trends
• Ability to understand complex technical products and workflows and translate them into clear customer benefits, value propositions, and marketing messages
• Demonstrated experience developing and executing go-to-market strategies, integrated campaigns, and demand generation activities
• Strong market analysis, customer insight, competitive intelligence, and data-driven decision-making capabilities
• Excellent project management and stakeholder management skills; able to drive results across functions and regions without direct authority
• Excellent written, verbal, presentation, and influencing skills in English
• Customer-oriented, commercially minded, self-driven, and results-focused
• Willingness to travel internationally up to approximately 35%