Growth Marketing Manager (B2B SaaS / FinTech) for DigiFi

Role Overview

We are seeking a highly tactical, hands-on Growth Marketing Manager to take ownership of our top-of-funnel digital acquisition. As our first marketing hire, you will not be managing an agency or a team – you will be the builder. Your primary goal is to drive high-intent, qualified website traffic and convert that traffic into inbound demo requests for our sales team through PPC, targeted content, and conversion rate optimization (CRO).

What You Will Do

Key Responsibilities: Paid Acquisition, Conversion Rate Optimization (CRO), Content & Lead Generation, Marketing Operations, SEO Strategy.

Why It Might Be a Fit

Experience: 4+ years of B2B SaaS digital marketing or growth experience, marketing products to US and European customers. Experience in FinTech, RegTech, or targeting enterprise executives is a massive plus.

Requirements

• 4+ years of B2B SaaS digital marketing or growth experience
• Experience in FinTech, RegTech, or targeting enterprise executives is a massive plus
• PPC Mastery: Proven hands-on experience managing Google Ads in high-CPC environments
• Technical Tooling: Proficient in setting up landing pages (Webflow, WordPress, or HubSpot CMS) and configuring conversion tracking independently
• Builder Mentality: Comfortable operating with a ‘day zero’ mindset
• Data-Driven: Obsessed with tracking pipeline metrics rather than just vanity metrics like clicks and impressions
• English: At least C1 !!!