Channel Marketing Manager

Role Overview

SATO America is seeking a motivated and experienced Channel Marketing Manager to support and grow our partner ecosystem through strategic marketing initiatives.

What You Will Do

Develop and execute marketing programs to drive awareness, enablement, and demand generation within indirect sales channels.

Why It Might Be a Fit

The ideal candidate has a solid understanding of B2B marketing, distribution, value-added-reseller (VAR) ecosystems, and how to align cross-functional teams to deliver measurable results.

Requirements

• Develop and execute channel marketing programs to support reseller, distributor, and alliance partner initiatives.
• Collaborate with sales and partner teams to create co-branded campaigns, partner toolkits, and promotional materials.
• Manage MDF (Market Development Funds) programs, including planning, approval workflows, execution, and ROI reporting.
• Create and maintain partner-facing collateral, such as sales enablement tools, case studies, and email templates.
• Track and analyze program performance metrics to optimize channel marketing effectiveness.
• Coordinate webinars, events, and trade shows in collaboration with partners and internal stakeholders.
• Support the onboarding and training of new partners through tailored marketing enablement content.
• Maintain the partner portal content and ensure up-to-date marketing resources are available.
• Develop distribution and VAR marketing plans and follow through on deliverables and timelines.

Benefits

• Competitive salary and performance-based bonuses
• Comprehensive health and wellness benefits
• A collaborative, supportive, and innovative team culture
• Employee Assistance Program for employees and eligible family members
• Career development, growth opportunities, and referral bonuses
• 401(k)-retirement savings plan with employer match
• Health Savings Account with an employer contribution of $500.00 or $1,000.00 depending on elected medical coverage
• 10 company-paid holidays per year and up to ten (10) days accrued vacation time in the first year
• Six (6) accrued personal days for things like weddings, moving, mental health, religious holiday, sick child or for anything that is truly personal