Marketing Manager: Product

Role Overview

We are seeking an experienced and commercially driven Marketing Manager – Product to lead the positioning, go-to-market strategy, demand generation and commercial marketing of a diverse product portfolio.

What You Will Do

This role is responsible for translating products and customer needs into compelling market propositions, developing go-to-market strategies, driving product awareness and adoption, and equipping Sales teams with the tools and messaging required to win customers.

Why It Might Be a Fit

The ideal candidate will have hands-on experience in product positioning, go-to-market planning, product launches, demand generation, sales enablement and customer-focused marketing.

Requirements

• Bachelor’s degree in Marketing, Business Management, Communications or a related discipline.
• 8–10+ years’ experience in Product Marketing or a closely related commercial marketing role.
• Proven experience developing and executing product marketing strategies.
• Demonstrated experience with product positioning and messaging.
• Proven experience developing and executing go-to-market strategies.
• Experience managing product launches and product campaigns.
• Strong understanding of B2B marketing principles.
• Experience working closely with Sales and Product teams.
• Experience developing Sales enablement materials.
• Experience managing marketing budgets and external agencies.
• Strong project management skills.
• Demonstrated ability to manage multiple products, campaigns and stakeholders simultaneously.