Role Overview
The Brand Marketing & Product Manager will support the growth of our Kbeauty brand in the U.S. market, managing brand marketing initiatives and leading new product launches across digital, retail, and offline channels.
What You Will Do
Develop and execute brand marketing strategies, lead integrated marketing campaigns, oversee content creation, and manage the marketing budget.
Why It Might Be a Fit
The ideal candidate combines strong brand and consumer understanding with hands-on project management skills and can translate market trends and consumer insights into product and marketing opportunities.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Bio/Life Sciences, or a related field
- 5+ years of experience in brand marketing and product management (PM/NPD)
- Deep understanding of the US beauty, skincare, or Aesthetic/Bio-tech industries
- Professional fluency in both English and Korean is required
- Proven track record of managing end-to-end new product planning (NPD) and launching successful GTM campaigns
- Strong balance of analytical skills (data-driven decision-making) and creative strategic thinking
- Exceptional cross-functional leadership, project management, and communication skills
To apply for this job please visit jobs.smartrecruiters.com.
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