Manager – Marketing Operations

Role Overview

The Manager, Marketing Operations, leads the operational infrastructure, processes, and performance measurement capabilities that enable an efficient and scalable marketing organization.

What You Will Do

The Manager oversees key platforms and processes, including project management, workflow management, digital asset management, reporting, and collaboration tools.

Why It Might Be a Fit

The Manager delivers actionable insights, performance visibility, and data-driven recommendations that support informed decision-making and achievement of marketing and business objectives.

Requirements

• Bachelor’s degree in Business, Information Systems, Data Analytics, Statistics, Computer Science, or a related field.
• 5-7+ years of progressive experience leading Marketing Operations, Marketing Technology, Digital Marketing, Analytics, or related functions.
• Proven people leader with a track record of developing talent, building high-performing teams, and driving accountability and professional growth.
• Demonstrated expertise administering and optimizing enterprise marketing operations platforms, including project management, workflow management, collaboration, and resource planning tools.
• Experience leading the strategy, governance, and administration of Digital Asset Management (DAM) platforms, such as Bynder, Acquia, or Aprimo.
• Experience administering and optimizing Adobe Workfront.
• Advanced knowledge of marketing analytics, KPI development, dashboarding, and performance measurement, including experience with Power BI, Tableau, or similar business intelligence platforms.
• Deep expertise in web analytics and digital measurement, including Google Analytics 4 (GA4), Google Tag Manager (GTM), event tracking strategy, tag governance, and data quality management.
• Experience with sales and enablement technologies, such as Salesforce and Highspot.
• Proven success leading cross-functional process improvement and change management initiatives that drive operational efficiency and organizational effectiveness.
• Strong experience establishing governance frameworks, documenting business processes, and standardizing workflows across complex marketing organizations.
• Deep understanding of B2B marketing operations, campaign execution, attribution, performance measurement, and marketing technology ecosystems.

Benefits

• Competitive and equitable compensation
• Annual incentive plan (AIP)
• Flexible work arrangements
• Professional development opportunities