Head of Growth – DTC/eCommerce

Role Overview

We’re looking for a Head of Growth to own our entire performance creative system, from research and messaging to creative production, testing, and scaling winners across Meta, Google, TikTok, and advertorial funnels. You’ll have significant ownership over our creative strategy and work directly with the founders to shape the direction of our customer acquisition efforts.

What You Will Do

You’ll own creative strategy across all platforms, full funnels, research angles, hooks, creative briefs, scripting, and daily performance reads. You’ll also manage a production pipeline, sourcing UGC creators, and ensuring a consistent pipeline of fresh creative assets ready for testing.

Why It Might Be a Fit

Success in this role is measured by improvements in ROAS, CPA, hook rate, CTR, creative win rate, and the speed and quality of creative testing and iteration. You’ll work closely with founders in a fast-paced environment and incorporate feedback quickly.

Requirements

• 4–6+ years of experience creating performance creatives for D2C/eCommerce brands or eCommerce agencies
• Hands-on paid media experience managing or directly working with campaigns spending at least $50K/month
• Deep direct-response background – understanding customer psychology, hooks, messaging frameworks, and turning insights into high-converting creatives
• Fluent in Meta and at least one of the following: Google, TikTok Paid, or advertorial syndication (Outbrain/Taboola)
• AI fluency is non-negotiable
• Experience collaborating with video editors, designers, and UGC creators to bring winning concepts to life

Benefits

• Possible equity upside for strong performance