Head of Growth – DTC/eCommerce

Role Overview

We are Folqs, a fast-growing D2C supplement brand in the United States. We’re looking for someone to own our entire performance creative system, from research and messaging to creative production, testing, and scaling winners across Meta, Google, TikTok, and advertorial funnels.

What You Will Do

You’ll have significant ownership over our creative strategy and will work directly with the founders to shape the direction of our customer acquisition efforts. You’ll own creative strategy across all platforms, full funnels, research angles, and creative briefs.

Why It Might Be a Fit

Success in this role is measured by improvements in ROAS, CPA, hook rate, CTR, creative win rate, and the speed and quality of creative testing and iteration. You’ll work closely with founders in a fast-paced environment and incorporate feedback quickly.

Requirements

• 4–6+ years of experience creating performance creatives for D2C/eCommerce brands or eCommerce agencies
• Hands-on paid media experience managing or directly working with campaigns spending at least $50K/month
• Deep direct-response background – understanding customer psychology, hooks, messaging frameworks, and how to turn insights into high-converting creatives
• Fluent in Meta and at least one of the following: Google, TikTok Paid, or advertorial syndication (Outbrain/Taboola)
• AI fluency is non-negotiable
• Strong written English – ability to write or heavily edit creative briefs, scripts, headlines, and landing page copy

Benefits

• Possible equity upside for strong performance