Head of Growth – DTC/eCommerce

Role Overview

We’re looking for a Head of Growth to own our entire performance creative system, from research and messaging to creative production, testing, and scaling winners across Meta, Google, TikTok, and advertorial funnels. You’ll have significant ownership over our creative strategy and work directly with the founders to shape the direction of our customer acquisition efforts.

What You Will Do

You’ll own creative strategy across all platforms, manage full funnels, research angles hooks, create creative briefs, script and copy oversight, and perform daily performance reads on key metrics. You’ll also manage a production pipeline, source UGC creators, and ensure a consistent pipeline of fresh creative assets ready for testing.

Why It Might Be a Fit

Success in this role is measured by improvements in ROAS, CPA, hook rate, CTR, creative win rate, and the speed and quality of creative testing and iteration. You’ll be comfortable working closely with founders in a fast-paced environment and incorporating feedback quickly.

Requirements

• 4–6+ years of experience creating performance creatives for D2C/eCommerce brands or eCommerce agencies
• Hands-on paid media experience managing or directly working with campaigns spending at least $50K/month
• Deep direct-response background
• Fluent in Meta and at least one of the following: Google, TikTok Paid, or advertorial syndication (Outbrain/Taboola)
• AI fluency is non-negotiable
• Strong written English
• Experience collaborating with video editors, designers, and UGC creators

Benefits

• Possible equity upside for strong performance