TikTok Shop Growth Manager

Role Overview

This role is responsible for building and owning our TikTok Shop growth engine, including affiliate recruitment, creator partnerships, content sourcing, campaign execution, and performance optimization. You’ll work directly with the founders to build a scalable creator ecosystem that drives measurable revenue.

What You Will Do

You’ll build, manage, and scale our TikTok Shop Affiliate Program, develop and execute our organic TikTok content strategy, create FDA-compliant creator briefs, and manage affiliate platform operations. You’ll also analyze creator and affiliate performance using various metrics.

Why It Might Be a Fit

Success in this role is measured by GMV growth, creator activation rates, attributed revenue, creator ROI, CAC, affiliate retention, and the ability to build a predictable pipeline of high-performing creators.

Requirements

• 3–5+ years of experience managing TikTok creators, affiliates, or influencer programs for D2C/eCommerce brands or agencies
• Experience with TikTok Creator Marketplace and at least one affiliate platform such as Social Snowball, GRIN, Aspire, Modash, or Insense
• AI fluency is non-negotiable
• Strong written English
• Performance-minded
• Comfortable working closely with founders in a fast-paced environment and incorporating feedback quickly
• Highly organized and capable of managing multiple creator relationships simultaneously