Marketing Automation Manager

Role Overview

As part of our E-commerce & Digital Transformation team, you will drive the development and optimisation of our marketing automation activities, working hands-on in Bloomreach and HubSpot.

What You Will Do

Design and optimise automated customer journeys, activate customer data, and identify new opportunities to improve customer experiences and commercial performance.

Why It Might Be a Fit

You will take ownership of our marketing automation roadmap, prioritising initiatives based on customer needs, business impact, and available resources.

Requirements

• 4+ years of hands-on experience with marketing automation or CRM
• solid experience with Bloomreach or similar platforms
• strong experience with automated customer journeys, advanced segmentation, personalisation, and lifecycle marketing
• comfortable working with customer data, reporting, performance metrics, and A/B testing
• understanding of CRM structures, workflows, lead management, and customer data integration
• technical knowledge of HTML/CSS, email deliverability, and privacy regulations such as GDPR
• commercial mindset and ability to translate customer insights into initiatives that improve conversion, retention, and customer value

Tagged as: HubSpot