Role Overview
The CRM & Customer Growth Manager will be responsible for growing the prospect database, improving lead conversion, and delivering a more connected customer experience throughout the customer lifecycle. This role will combine strategic thinking with hands-on execution to build a sophisticated, scalable, and measurable CRM program that contributes directly to revenue growth and customer lifetime value.
What You Will Do
The successful candidate will lead the development and execution of a comprehensive CRM and customer lifecycle strategies that drive acquisition, engagement, conversion, retention, and reactivation objectives. They will also assess the current CRM ecosystem, customer journeys, communications framework, and automation programs to identify opportunities to improve lead generation, lead nurturing, conversion, retention, loyalty, and customer lifetime value.
Why It Might Be a Fit
The ideal candidate will have 7+ years of experience in CRM, lifecycle marketing, customer growth, retention marketing, marketing automation, customer strategy, or related disciplines. They will have a proven track record of developing and executing CRM and lifecycle marketing strategies that deliver measurable business results.
Requirements
- 7+ years of experience in CRM, lifecycle marketing, customer growth, retention marketing, marketing automation, customer strategy, or related disciplines
- Proven success developing and executing CRM and lifecycle marketing strategies that deliver measurable business results
- Experience managing customer journeys across multiple lifecycle stages, from lead acquisition through loyalty and retention
- Strong experience with CRM and marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Marketo, Braze, Iterable, or similar technologies
- Demonstrated experience developing audience segmentation, personalization, lead nurturing, and lead scoring programs
- Strong analytical capabilities with the ability to translate performance and customer data into actionable business recommendations
- Experience working closely with sales teams to improve lead conversion and customer outcomes
- Strong stakeholder management, communication, and presentation skills, including experience presenting recommendations to senior leadership
Benefits
- Salary range: $95,000-$100,000
- Annual performance-based management bonus
- Four weeks vacation
- A generous health and wellness account
- Comprehensive benefits package
- Employee travel benefits and industry perks
To apply for this job please visit scenicglobal.applytojob.com.
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