Product Marketing Executive (Ceiling, Wall, Floor and Roof) – Vietnamese Speaker

Role Overview

Lead product marketing strategies for Building Materials across Ceiling, Wall, Floor and Roof applications, covering both imported and locally produced product lines.

What You Will Do

Build product positioning, portfolio and go-to-market strategies, develop counter-strategies to defend market share, lead new business development, propose and plan the annual marketing budget, own budget performance, conduct market understanding and fieldwork, develop Target Audiences insights, monitor competitors, track market share, channel performance and product mix by segment.

Why It Might Be a Fit

Strong analytical and data interpretation skills, strategic thinking and commercial mindset, deep understanding of channel & customer insights, experience working with overseas principals/regional budget owners, result-oriented with project management skills, advanced problem-solving and presentation skills, strong ownership of performance tracking and structured reporting.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field
• 3-5 years of experience in Product/Trade Marketing, Category Management, or Channel Development
• Having experience in Building Materials / Construction
• Strong analytical and data interpretation skills
• Strategic thinking and commercial mindset
• Deep understanding of channel & customer insights (Distributor/ Retailers/ Contractor/ HO)
• Experience working with overseas principals/regional budget owners and a proven track record in launching new products (NPD/OEM) is an advantage.
• Result-oriented with project management skills
• Advanced problem-solving and presentation skills
• Strong ownership of performance tracking and structured reporting (campaign KPIs, budget ROI)

Benefits

• Business trip allowance
• Provide work equipment
• Entitled to benefits in accordance with labor laws: social insurance, health insurance, and unemployment insurance
• Periodic health check-ups and health insurance
• Performance-based bonuses according to job performance evaluation and the company’s business results
• Dynamic and international working environment