Senior Demand Generation Manager

Role Overview

We are seeking a results-driven Senior Demand Generation Manager to build and scale OTAVA’s pipeline across new logo acquisition and installed base expansion.

What You Will Do

Own the annual and quarterly demand generation plan for new logo acquisition and installed base expansion. Plan, launch, and optimize integrated, full-funnel campaigns across paid media, email, web, content, webinars, and events.

Why It Might Be a Fit

7+ years of B2B demand generation experience, preferably within cloud, IT services, or SaaS. Strong expertise in SEM, paid social, SEO, email marketing, and ABM.

Requirements

• 7+ years of B2B demand generation experience, preferably within cloud, IT services, or SaaS.
• 3+ years of hands-on web and digital marketing experience, including SEM, SEO, and conversion optimization; AEO and AEM experience is a strong plus.
• Proven success driving new logo pipeline and installed base expansion revenue.
• Strong expertise in SEM, paid social, SEO, email marketing, and ABM.
• Deep experience with HubSpot as a marketing automation platform; working knowledge of WordPress and GA4.
• Strong analytical skills, with the ability to turn data into decisions.
• Exceptional project management skills, with the ability to prioritize in a fast-paced environment.

Benefits

• Competitive base salary ($110–135K) depending on experience and certifications
• 10% annual bonus
• 401(k) match
• Health insurance
• Generous PTO
• Paid volunteer time off