Product Marketing Manager

Role Overview

As a Product Marketing Manager, you play a key role in shaping how Scompler is positioned as the leading SaaS platform for strategic communication. You own product positioning, go-to-market strategy, and product launches, with a direct impact on growth and adoption.

What You Will Do

You develop and drive go-to-market strategies for new products and applications – from positioning and messaging to launch execution. You lead cross-functional launch teams and ensure alignment across all market-facing teams.

Why It Might Be a Fit

You analyze market, competitive, and product usage data and derive actionable recommendations for product, marketing, and go-to-market decisions. You define and track launch KPIs (e.g. adoption, engagement, activation, win rates) and continuously optimize processes based on learnings.

Requirements

• 3–5+ years of experience in Product Marketing, Go-to-Market, or similar roles in a B2B SaaS environment
• Proven experience with product and feature launches in growth-oriented SaaS companies
• Strong understanding of GTM strategies, lifecycle marketing, product-led growth, and enterprise sales cycles
• Experience working closely with Product Management, Sales, and Customer Success
• Ability to position complex products clearly, differentiating and convincingly
• Hands-on mindset: you don’t just design strategies, you also execute campaigns and create content yourself
• Analytical mindset with confidence in working with product, market, and usage data
• Strong storytelling skills, excellent writing, presentation, and communication abilities
• Confident presence and enthusiasm for presenting products publicly (e.g. in videos, webinars, events, or speaker slots)
• Fluency in German and English

Benefits

• Competitive salary above market average
• Real added value: Through our benefits program, you can choose what matters most to you – whether it’s food, shopping, commuting costs, or internet.
• Individual coaching: Dedicated support for your personal and professional development.
• Flexible working hours: In an international team, flexible working hours and remote work are a given.
• Work-life balance: Enjoy 28 days of paid vacation per year for a full-time position.
• Supportive environment: Work in a collaborative, inclusive, and supportive environment.