Section Manager, Marketing (Marketing Analytics & CRM)

Role Overview

The Section Manager, Marketing Analytics & CRM will lead data, insights, and CRM capabilities, combining hands-on analytics with team management to shape customer acquisition, engagement, and retention.

What You Will Do

Responsibilities include owning marketing analytics strategy, translating business goals into measurement frameworks, driving deep-dive analysis, and guiding decision-making through clear recommendations.

Why It Might Be a Fit

The ideal candidate will have 9-11 years of experience in marketing analytics, CRM, or digital performance roles, with a strong understanding of CRM/lifecycle marketing and performance marketing metrics.

Requirements

• Bachelor’s degree in Marketing, Data Analytics, Engineering, or related field
• 9-11 years of experience in marketing analytics, CRM, or digital performance roles
• Proven experience managing or mentoring a team (especially CRM)
• Strong expertise in analytics tools (e.g. GA4), dashboarding (Power BI/Tableau), and SQL
• Deep understanding of CRM/lifecycle marketing and performance marketing metrics
• Understanding of ad platforms, tagging standards, UTMs, floodlights/pixels, etc.
• Familiarity with CRM platforms (e.g. Salesforce Marketing Cloud, Insider, etc.)
• Strong stakeholder management and ability to operate at both strategic and hands-on levels
• Strong analytical thinking and excellent problem-solving ability
• Excellent attention to detail and commitment to data integrity