Product Marketing Manager, Live Events Pokémon GO

Role Overview

The Pokémon GO team is looking for a Product Marketing Manager, Live Events to lead product marketing for our global portfolio of real-world Pokémon GO experiences, from major tentpole events to scaled live event programs.

What You Will Do

You will combine strategic thinking, creative marketing, cross-functional leadership, and an AI-forward mindset to shape how Pokémon GO live events are positioned, branded, and brought to market.

Why It Might Be a Fit

You will translate product, player, and business priorities into compelling reasons for Trainers to participate both in-game and in the real world, while using advanced AI tools to accelerate insights, planning, creative exploration, and execution.

Requirements

• 5+ years of experience in product marketing, consumer marketing, integrated marketing, live events marketing, entertainment marketing, or related disciplines.
• Experience developing and executing go-to-market strategies for consumer products, experiences, or live-service businesses, ideally within mobile gaming, entertainment, technology, or location-based experiences.
• Demonstrated ability to lead complex cross-functional initiatives involving product, creative, marketing, production, regional, and external partner teams.
• Strong understanding of positioning, messaging, audience segmentation, campaign strategy, brand development, and integrated marketing.
• Advanced fluency with AI-powered tools and a demonstrated ability to apply them meaningfully to marketing strategy and execution, build efficient workflows, critically evaluate outputs, and use AI responsibly in a brand- and partner-sensitive environment.
• Experience using player, product, campaign, and/or event data to identify opportunities, establish success metrics, measure performance, and inform future strategy.
• Strong strategic thinking with the ability to move comfortably from high-level event strategy into hands-on execution.
• Excellent written, verbal, and presentation skills, with the ability to create clarity, drive alignment, and communicate recommendations to senior stakeholders and external partners.
• Strong project management and organizational skills, with the ability to operate effectively across overlapping event timelines in a fast-moving live-service environment.
• Collaborative working style and demonstrated ability to influence without direct authority, navigate trade-offs, and work effectively across tightly integrated cross-functional teams.
• Business-level proficiency in both English and Japanese is required.