Role Overview
The Senior Manager, Marketing Analytics provides leadership in the development, delivery, and continuous improvement of marketing analytics capabilities that support data-driven marketing decisions across global marketing functions.
What You Will Do
Lead the planning and delivery of marketing analytics initiatives across campaigns, channels, products, and customer segments. Translate business priorities into analytical roadmaps, manage intake and prioritization, and ensure timely delivery of high-quality insights and recommendations.
Why It Might Be a Fit
This role requires a strong understanding of banking economics, customer value, profitability, and lifetime value, as well as experience in leading marketing analytics initiatives and partnering with cross-functional teams.
Requirements
- Bachelor’s degree in a quantitative field such as Statistics, Mathematics, Economics, Computer Science, or Engineering.
- 8+ years of progressive experience in marketing analytics, advanced analytics, data science, business insights, or a related quantitative field.
- Experience in financial services or banking preferred, with strong understanding of customer economics, product performance, and marketing effectiveness.
- Proven track record leading marketing analytics initiatives such as MMM, MTA, incrementality testing, campaign measurement, segmentation, forecasting, personalization, or ROI analysis.
- Experience leading teams, managing priorities, and delivering executive-ready recommendations to senior stakeholders in a complex business environment.
- Experience partnering with cross-functional teams including Marketing, Product, Digital, Finance, Data Engineering, BI, Technology, and Data Science.
To apply for this job please visit jobs.scotiabank.com.
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