Senior Manager, Product Marketing Strategy, Planning and Delivery, Canadian Banking

Role Overview

Drive sustained and profitable revenue growth through the planning, development, and delivery of acquisition and customer engagement marketing programs. As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing), drives full-funnel marketing planning, and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives.

What You Will Do

With Director, sets and refines annual and quarterly marketing plans for assigned portfolio. Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.

Why It Might Be a Fit

The ideal candidate will have exposure to the Agile methodology, expertise in driving performance growth across multiple dimensions and KPIs, and strong experience with campaign measurement, results analysis, and insight development to optimize future marketing campaigns.

Requirements

• Exposure to the Agile methodology
• Expertise in driving performance growth across multiple dimensions and KPIs
• Strong experience with campaign measurement, results analysis, and insight development to optimize future marketing campaigns
• Deep knowledge of the marketing tech stack
• Authentic, decisive, resilient, highly collaborative, and results-oriented

Benefits

• Dental insurance
• Vision insurance
• Life insurance
• Disability insurance
• Pension plan
• Stock options
• Bonus/commission
• Paid holidays
• Vacation time
• Sick leave
• Healthcare benefits