Channel Marketing Manager

Role Overview

The Channel Marketing Manager will build and lead programs through which we will engage our channel partners: roofing contractors and installers, distributors, dealers, fabricators, and, in time, the design and consultant community.

What You Will Do

Design, launch, and administer a tiered contractor program, build and maintain the partner data structure in Salesforce, define and report program and campaign metrics, execute co-branded campaigns, and develop sales enablement tools.

Why It Might Be a Fit

The ideal candidate has built or administered a manufacturer’s contractor, dealer, or partner program, understands how such programs are structured, funded, and measured, and works comfortably across marketing, sales, technical services, product management, legal, and external partner organizations.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred) or equivalent experience
• Five or more years of progressive experience in B2B channel, partner, field, product, or commercial marketing
• Working knowledge of how tiered partner programs are structured, qualified, funded, and measured
• Experience developing and executing marketing programs that support indirect sales channels
• Strong program management, process development, and organizational skills
• Ability to manage several initiatives at once
• Proficiency with CRM platforms (Salesforce preferred), partner portals, marketing automation, and analytics
• Ability to analyze performance and make data-driven recommendations
• Excellent written, verbal, and relationship skills; credibility with contractors and sales professionals
• Experience managing budgets, events, and vendor relationships
• Familiarity with warranty-linked and quality-based programs a plus
• Knowledge of commercial roofing, building envelope, or engineered materials markets a plus

Benefits

• Company performance bonus in addition to base salary
• Flexible work opportunities including flex schedules and remote work from home up to two days per week (if applicable to role)
• Professional development opportunities including tuition reimbursement, course training, and networking
• A competitive benefits package including medical, dental, vision, 401(k) with company match, paid time off (PTO), volunteer time off (VTO), and paid holidays

Tagged as: Data Analysis, Salesforce