Head of Growth Marketing

Role Overview

The Head of Growth Marketing will lead the overall growth strategy of Ábaco Capital, developing a scalable model for customer acquisition, activation, monetization, and retention.

What You Will Do

Designing and implementing growth marketing and demand generation strategies, leading performance marketing campaigns, SEO, and digital acquisition.

Why It Might Be a Fit

The ideal candidate has solid experience leading growth marketing, performance marketing, or growth and revenue strategies, experience in customer acquisition, conversion, activation, and retention, expertise in digital marketing, automation, CRM, and data analysis.

Requirements

• solid experience leading growth marketing, performance marketing, or growth and revenue strategies
• experience in customer acquisition, conversion, activation, and retention
• expertise in digital marketing, automation, CRM, and data analysis
• ability to build scalable processes and lead multidisciplinary teams
• knowledge of metrics such as CAC, LTV, CPL, churn, and conversion rates
• experience in fintech, financial services, technology companies, or B2B businesses

Tagged as: Data Analysis