Product Marketing Manager

Role Overview

The Product Marketing Manager owns the messaging and positioning of Newco’s products and services, translating complex operational and technical capability into clear, credible value for airports, airlines, and air navigation service providers (ANSPs).

What You Will Do

Develop and own differentiated positioning and messaging frameworks for assigned products and services, translate technical capability into clear value propositions, and maintain a single source of approved messaging.

Why It Might Be a Fit

The role requires 5–7 years of B2B product marketing experience, demonstrated ownership of messaging and positioning frameworks, and the ability to translate complex, technical products and services into clear value propositions.

Requirements

• 5–7 years of B2B product marketing experience
• Demonstrated ownership of messaging and positioning frameworks
• Proven ability to translate complex, technical products and services into clear value propositions
• Experience supporting product launches and go-to-market execution
• Strong writing and storytelling skills
• Experience owning voice-of-the-customer and competitive research
• Comfort working directly with customers to develop references, quotes, and case studies
• Track record of measuring product marketing impact and owning outcomes