Director, Demand Generation

Role Overview

The Director, Demand Generation leads Sectigo’s demand generation strategy and drives pipeline growth through integrated, multi-channel marketing campaigns. This individual owns Marketing’s pipeline number, partners closely with sales and marketing leadership to build campaigns that work across digital, field and partner channels, and leads the team that delivers them.

What You Will Do

Own Marketing’s pipeline number, define and lead integrated campaigns, set the account-based strategy, align sales and marketing, leverage technology to scale demand, measure, budget and refine, grow the installed base, lead and develop a high-performing team, and stay ahead of market trends.

Why It Might Be a Fit

The ideal candidate has a strong background in B2B SaaS and/or security software industries, proven expertise in account-based demand generation, experience designing and delivering integrated, multi-channel campaigns, and a track record of driving measurable business outcomes.

Requirements

• Minimum of 10+ years in B2B demand generation, with 5+ years in a leadership capacity
• Strong background in B2B SaaS and/or security software industries
• Proven expertise in account-based demand generation
• Experience designing and delivering integrated, multi-channel campaigns
• Working knowledge of marketing automation and CRM tools
• Deep understanding of enterprise sales cycles and complex account dynamics
• Strategic thinker with a revenue-driven mindset
• Exceptional leadership and team-building skills
• Outstanding communication and presentation skills
• Highly analytical and data-driven

Benefits

• Bonus structure
• Internal equity
• Years of experience